What Our Vacations Look Like

Sarah and I are cultivating what seems to be a fairly unhealthy obsession with rural signage in the Midwest. There's nothing wrong with admiring wall murals on brick facades. One could argue that this early form of advertising birthed the Graphic Design profession.

It's the less sophisticated signage that really attracts us, though. These gems are the real reason we pack the camera on our cross-country trips; the gas stations of America that claim to "Help the Ladies." What it is they claim to help the ladies with, we did not ask. In the time it took us to pull over and take the picture, we did not see any ladies being helped, and my pregnant wife wasn't up to the task of investigating.

Since she wasn't playing ball, we decided they probably help the ladies pump gas. The owner is clearly the advertising guru of Paul's Valley.