
9:35 am - Late last year, we converted part of the office into a photo studio for a few weeks so we could properly tackle a holiday gift bag presentation for one of our national chain clients. You've heard of them. We'll call them "Bullseye".
We staged and shot about twenty different scenes to appear on bags in anticipation of getting about eight into the stores. As is usually the case, they selected a different assortment (that we also showed), and this group entered the gift bag orphanage in the hopes that another national chain might adopt them for Christmas 2011.
Admittedly, the art for this group falls somewhere in between "boutique" and "mass market". It's not too high brow for the average consumer, but it's upscale to say the least.
The call came last week that another (albeit smaller) national chain was interested in seeing this art. Of the six that were selected to show, three have made it to final consideration. Unfortunately, this decoupaged ornament bag was cut again.
General consensus around the studio is that this was the strongest art of the original twenty bags. It's a shame that this art is in danger of never making it to a shelf. I decoupaged the ornaments by hand, painted the pine cone and shot the scene myself, so I take this one a little personally, I guess.
I'm not completely confident in my technical photographic ability, so I am still holding out to get one of my shots in
TJ Maxx as some sort of personal validation. Or maybe this never gets onto a bag and I reclaim it for my personal endeavors.